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Toys & Games

Toys can bring joy, but also risk, especially when they don’t meet safety standards.

Common hazards found in unsafe toys include:

FOLOUP flags toy listings that appear in official recalls, violate UK/EU safety rules, or raise red flags during our monitoring of online marketplaces.

Recent Toy Product Alerts


The Last 10 Toy records sourced from official UK, EU and worldwide product recall listings.

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Toys and Games

Mandatory Conformity Markings

Mark Where It Applies What It Means
UKCA Great Britain (GB only) Compliance with the UK Toys (Safety) Regulations 2011
CE GB (until Dec 2024), EU, NI Compliance with EU Toy Safety Directive 2009/48/EC
CE + UKNI Northern Ireland only UK body conformity assessment, sold in NI

Toy Safety Standards

Toy Type / Hazard Area Standard Covers
General Toy Safety BS EN 71-1 Mechanical, physical hazards (choking, sharp points)
Flammability BS EN 71-2 Ignition risk from clothing, plush toys, costumes
Chemical Properties BS EN 71-3 Limits on toxic elements (lead, cadmium, mercury, etc.)
Electrical Toys BS EN 62115 Electrical safety for toys with power/batteries
Toy Packaging GPSR Safe packaging, avoids suffocation risks
Small Parts Testing EN 71-1 Prevents choking hazards for under-3s

Chemical and Toxic Risks

Chemical Risk Status in Toys
Lead, cadmium, mercury Neurotoxicity Strict limits in paints, metals, coatings
Phthalates Hormone disruptor Banned in soft plastic toys
Azo dyes Carcinogenic Banned in skin-contact items
Formaldehyde Irritant/allergen Must be low or absent
BPA Hormonal effects Restricted in some categories

Labelling & Documentation Requirements

Label Requirement Legal? Notes
UKCA / CE Marking yes Must be permanently visible on product or packaging
Manufacturer/importer name & UK address yes Required on product or packaging
Age warning (e.g. 0–3 symbol) yes Required for toys unsuitable for under 3s
Batch or serial number yes For recalls and traceability
Instructions for safe use yes For complex, electrical or activity-based toys
"Not a toy" warning yes For non-toy items resembling toys

Common Toy Hazards

Hazard Category Example Toys Typical Risks
Choking Small parts, balls, detachable bits Unsafe for under-3s
Sharp points Broken plastic edges Cut or puncture hazard
Strangulation Toys with cords or strings Risk around neck (EN 71-1 sets limits)
Fire Flammable fabric costumes Must meet EN 71-2 standards
Chemical burns Battery leakage Regulated under EN 62115
Magnet ingestion Magnetic sets, novelty toys Internal damage from magnet attraction

Trusted Safety & Quality Marks

Mark Meaning
Lion Mark (BTHA) Adheres to British Toy and Hobby Association Code
GS Mark German Tested Safety mark (voluntary)
TÜV, Intertek, SGS Independent safety testing laboratories
Oeko-Tex Fabric/textile chemical safety

Consumer Safety Checklist

Check This Why It Matters
UKCA or CE mark Shows product is compliant
Clear age recommendation Prevents improper use
Manufacturer/importer with UK address Ensures legal traceability
No small parts if for under-3s Reduces choking hazard
Battery compartment not accessible by hand Prevents ingestion or burns
No strong smells or chemical residue Could indicate toxicity
Seams secure (plush) Prevents filling escape
CE/UKCA for electric toys Ensures electrical safety

To make an official complaint you should contact:



These Companies Pledge to be Compliant with British Standards

The following companies have committed to upholding product safety standards for toys and games sold online. Each has signed the “Online Product Safety Compliance Pledge” and may display our upcoming ONLINE COMPLIANT™ badge.

Logo Company Safety Pledge
HappyToys Ltd logo Dummy HappyToys Ltd View Pledge
SafePlay UK logo Dummy SafePlay UK View Pledge

Last updated: 15 August 2025

This page is for general guidance. It does not replace legal advice or official guidance from EU or UK authorities.